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Are you an innovative marketer ready to contribute to the rapid growth of a mission driven education company?

Just Right Reader is on a mission to get every kid reading at or above grade level by getting their research-based, phonics-based decodable books into every classroom and home. To support their exciting multi-year growth plan, they are seeking a talented Email Marketing Manager to develop and execute their email marketing strategy.

With the opportunity to build Just Right Reader’s email channel from the ground up, the Email Marketing Manager will have a direct, tangible impact on the business and will be integral to the company’s success. This role will be responsible for developing a strategy that ladders into business goals, translating it into a plan of action, executing, and reevaluating as necessary based on performance.

The ideal candidate will have successful experience in email marketing and be committed to building a thriving literacy community that accelerates reading achievement for every child.

Major Responsibilities

  • Create and manage an email channel that focus on successfully marketing the product, driving revenue, and achieving the growth goals of Just Right Reader
  • Develop and grow email marketing strategies that are in alignment with the values, mission, and business plans of the company
  • Build out email flows for various customer segments based on self-guided research and manage each flow with an eye towards performance against company success metrics
  • Collaborate with the graphic design team to create compelling content for each audience segment and design emails based on research conducted on relevant state-by-state laws
  • Responsible for best practices, including deliverability and ensuring emails render well on mobile devices, and continual testing to improve performance
  • Research opportunities in the industry and create relevant email campaigns to customers
  • Maintain email marketing reporting and manage the email lists (CRM)
  • Manage the work of contractors and employees as the company and the marketing team grows

Preferred Qualifications

  • Successful experience owning and developing email marketing strategies to meet company goals
  • Demonstrated track record testing and implementing marketing communications plans
  • Proven capability using Hubspot or similar CRM/email marketing platforms
  • Excellent organization and communication skills, including strong copywriting, editing, and proofreading skills

Just Right Reader provides students and schools with culturally relevant decodable books that are grounded in the science of reading. A principal for more than 20 years, Sara Rich founded the company in 2019 to meet the need for strategically designed decodables that accelerate student’s reading levels. The books are representative of students in America’s schools and matched to individual reader levels which leads to higher student reading engagement. With Just Right Reader educators and families across the nation are seeing their students successfully achieve higher reading levels.

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    • Location: Boston, MA
    • Level: Mid-Senior level
    • Job category: Marketing
    • Industries: Publishing Primary/Secondary Education
    • Reference: JOB-3628